Hans Yueming Laser core message: Customers 69 industries; not related industries in the exit

2004 listing of Hans Yueming Laser, is the first small board company in Shenzhen. For the chairman Zhuojin Song, the storms are seen, and now he is more stable. Was expressed not read Hans Yueming Laser diversification Zhuojin Song has acknowledged through a lot of detours. And now Hans Yueming Laser, how will deploy their own strategic planning?

▲ 1 number issues: general for high-tech products, the marketing requirements are particularly high, Hans Yueming Laser how to do marketing?

Zhuojin Song: For Hans Yueming Laser Marketing is very important. New product marketing, a lot of investment. Observed every year, how the product marketing out.

At present, Hans Yueming Laser in the clothing and some other industries worked out a set core of their sales model. Hans Yueming Laser to market, to promote their new technologies, so customers feel you can make money.

For example, Hans Yueming Laser in the coin business to promote laser marking machine, before the production of these buttons are at the pounds and ounces sold. So, we will advise manufacturers buttons, you can use Hans Yueming Laser products and trademarks for the button marked pattern, improve quality and value, to change its previous sales model. Meanwhile, to make some samples, by continuously adjusting our communication products to sell out.

▲ 2 number issues: Hans Yueming Laser products are involved in many industries, if each industry in such a way, the cost will be high.

Zhuojin Song: Hans Yueming Laser products sold over the scale of customers in 69 industries, and everything to do, we all see clearly Hans Yueming Laser in the end is what's up.

Therefore, we introduced two strategies - product-oriented and industry, the product of only standard products, general industry, do not do custom.

For new industries, such as solar and LED, and we do custom. Gradually weakening sales, strengthen research and development.

▲ 3 number issues: the current Hans Yueming Laser focused primarily on what industries? What will the future of the industry as a key?

Zhuojin Song: now mainly for the IT industry, the future will focus on automotive, aviation and shipping, now Hans Yueming Laser is also prepared for this.

▲ 4 number issues: Before Hans Yueming Laser also involved in real estate and other businesses, is now out, then the company's positioning?

Zhuojin Song: These businesses are out, Hans Yueming Laser will concentrate on electronic information equipment manufacturers, and continue to move toward specialization and internationalization.

At present, some in the blank of domestic equipment, such as high-power laser cutting machine and LED wire bonders, mostly imported, in this node, we rely on a large body mass of customers, and constantly adjust the product to improve customer focus and market share.

Development model will also be sold to provide a stand-alone production solutions, is currently in PCB, LED and solar three sectors, providing a common world full of equipment and services. This "turnkey" project from January 1, 2011 began, the current situation is not bad.

▲ 5 number issues: As a high-tech enterprise, Hans Yueming Laser positioning is relatively high, the deepening of emerging industries, which demand for capital is increasing?

Zhuojin Song: Hans Yueming Laser has gone through a start-up stage, now matured, so the capital requirements are not high, the biggest investment is intelligence, and our R & D personnel is the most international of a team.