Yueming staff behave honestly, treat others with honesty, start business with honesty and succeeds at business with honesty. Even for competition with competitors, Yueming also claims reasonable competition, refuses to debase the competitors and magnify itself. During competition, the enterprises of the same profession are not only competitors but also cooperation partners. To optimize the environment, enlarge the scales and strengthen the capabilities for the domestic laser equipment market together with the industry competitors is one of Yueming people’s business philosophies and core principles of business reputation. “The superior wins and the inferior fails” is the objective rule of market economy. Confronting competitions and challenges, the only choice of Yueming people is to change the pressure into motivation and satisfy the customers’ different choices and high-quality requirements, because the market can exist without Yueming, but Yueming cannot survive without the market. Today’s market has become the world of brands and field for superior substitution. The market of laser processing equipments is becoming more and more severe while the manufacturers become more and more rational when purchasing the equipments. Then what’s the reason for Yueming Laser to be outstanding in the market? The reason is business philosophy, business reputation and brand reputation which led the enterprise into success.There is a story widespread in the business circles: on the African continent, once the sun rises, lions and antelopes begin to chase day after day. In order to survive, they must chase up the competitors or not be chased up by the competitors before sunset. In the view of economists, this kind of ceaseless chasing is the competition reality in the practical society. Definitely, competition is very important for the enterprises. Take Yueming Laser in the laser processing equipment market with severe competition as an example, who are whose competitors? Obviously, no one is. Yueming people consider the market multidimensional and full of allowance. Every enterprise has different market orientation, different customer bases and different service level. No other than these characteristics shape one after another enterprise with different individuality and help them to win a space in the competition. Yueming people think that it would be better to clarify their own individuality, attach great importance to their own superiority and achieve ceaseless self-surpassing than paying much attention to the competitors. To achieve ceaseless self-surpassing and self-improvement during market competition is the highest level of competition. Just due to the ceaseless self-surpassing, the enterprise is leading in the industry.

   The competition of laser processing equipment market will become more and more severe, products will become more and more abundant, and the customers will have more choices. Yueming Laser will insist on the operation philosophy of treating others with honesty, basing on faith and winning success with quality, combine technological innovation and brand concept and endeavor to create the most competitive brand. Yueming Laser brand strategy is: endless service innovation and maximal pursuit for common benefits with the customers to achieve mutual interests. Yueming confronts the competition leisurely, experience the joy of ceaseless self-surpassing in competition and taste the sense of success of constant progress and promotion. Yueming people are good at reviewing the business opportunities and challenges with business view. “Try to create competitive superiority for the customers, because the more the customers win, the faster we will develop”. Brand value is a kind of values surpassing the enterprise and products. The amount of values depends on the sum of benefits brought to both the enterprise and customers. Good brand values are the intangible assets for the enterprises. Yueming Laser, by virtue of extraordinary “individual brand”, spreads its characteristic products to more manufacturers all over the world, fulfills the targets one after another, and grows up constantly in the competition.