Brand value and influence of Canton Fair are indubitable. Domestic enterprises strive to attend the Canton Fair. Especially in Dongguan, known as the world’s factory, the enterprises have little opportunity to attend the Canton Fair. Based on the excellent performance of Yueming Laser these years, leaders of Dongguan government and Dongguan Municipal Bureau of Foreign Trade and Economic Cooperation specially approved an exhibition booth for Yueming Laser products to be exhibited. Yueming Laser achieved excellent effects in the 102^nd Canton Fair, acquiring orders of over 2 million RMB, and meanwhile making a lot of foreign friends, expanding brand notability, further promoting mutual communication between the enterprise and foreign customers, publicizing the enterprise itself, products and production innovation capabilities of Dongguan as well.


    As the official media making optimistic estimation on the situation of independent brands, we must understand that Chinese independent brands are surviving in the cracks of international environment and seeking for market space for survival. The competition is in the stage of stalemate. Although Chinese independent brands are superior in labor cost and efficiency for the competition, Yueming people have clarified targets for the global market competition: keep long-term innovation on technical upgrading, products research & development, products quality and after-sales services. Yueming people consider not suitable to take price war as the only mean for competition, because this cannot last long. Whenever our technology is improved, products quality approaches global companies; we can really base ourselves on the market. “Yueming” is an independent brand, it always insists on an open and global way, and always striving for capabilities to be on an equal footing with the global companies. The practice proves that once Yueming people achieve overtaking, the market shares will increase continually.


    After the exhibition in Canton Fair, Yueming Laser realized that Canton Fair provides tremendous business platform for spreading, communication and influence. Protective measures for intellectual property were right in place in the fair, which provided a platform for expanding the notability of national brands. Meanwhile, infringement behaviors must be prohibited. Radical reformation can promote legal import and export trade. With international market competition becoming more and more severe, the importance of good intellectual property records should be spread. Years’ market competition experiences tell Yueming people that only by respecting others’ intellectual properties and attaching great importance to our own product innovation can the enterprise be recognized by the market. The Canton Fair is worth expecting while Yueming Laser is worth priding. Yueming people will surely attend the 103^rd Canton Fair.